The biggest brand in sport
On May 8, 2014 at a ceremony attended by 1,750 people from the sporting world in Battersea Evolution, The Championships, Wimbledon won the prestigious Sports Brand of the Year at the 2014 BT Sport Industry Awards. Andy Murray’s historic victory, as the first British men’s singles champion in 77 years, saw record-breaking figures across television, online and […]
Tennis of the future
As the Babolat Pure Drive Play, the world’s first interactive tennis racket, hits UK stores next week, the company’s CEO reveals that it has taken 10 years to bring the product to market. The concept of “connected tennis” has been a decade in the making, but the introduction of Rule 31 by the International Tennis […]