Innovation the theme for 2015 Summit
John Bushell has been confirmed as a keynote speaker at the 2015 Tennis Industry Association UK Annual Summit in April. Bushell, the managing director of SPORTS MARKETING SURVEYS INC. will be talking about ‘trends in playing’ following the success of his presentation at last year’s event. “I’ll be looking at participation figures in tennis and […]
Optimism after Fast4 launch
Three years in the making, Fast4Tennis, a new shortened format of the game, was officially launched by Tennis Australia in January. With the eyes of the tennis world on Australia, two of the sport’s biggest stars, Roger Federer and Rafael Nadal, helped showcase the new format to a wider audience. A week before the start […]