Market Mapping
“The one thing that was instilled in me at Tesco was a relentless focus on what the consumer wanted,” says Paul Burditt, Head of Insight and Planning at the LTA. “Focusing on a key objective and asking, ‘why on earth are we doing this?’ “It’s about understanding what we are doing, who we are doing it […]
Davis Cup tie good for business
If you are involved in the tennis industry and were to brainstorm ways of creating interest in the sport in Britain outside of the newly extended grasscourt season, then staging a Davis Cup semi-final tie against Australia would surely rank high on the wish list. This weekend, for the first time since 1981, Great Britain […]